top of page
Writer's pictureDan Gray

60% of products fail before they even reach the market



Why doesn't anyone talk about lessons learned from product failure?



I love this article and I think we should talk a lot more about what didn't work vs what hot!


"We don’t hear enough about failures in product development and what can be learned from these failures. In this light, I’m going to share some reflections from my personal experience in the hopes that it will help the Product Development community at large."

"Product development is hard. In his book, The Innovator’s Solution, Clayton Christensen makes the statement, “product development is hard.” To emphasize just how difficult it can be, he goes on to break down the numbers behind how frequently products fail:
60% of products fail before they even reach the market
50% of the products that do reach the market fail to stay in business
75% of the money spent on product development delivers failed products"

Enjoy reading the full article here.

11 views0 comments

Recent Posts

See All

Comments


Post: Blog2_Post
bottom of page